The initial marketing budget for the Green Deal has escaped the cuts announced in the chancellors Autumn statement. The DECC have managed to secure £2.9m to publicise the Green Deal in the early days of it's launch at the end of January 2013.
The initial focus of the spend will be on Digital and Traditional marketing channels.
Energy and Climate Change Minister Greg Barker said:
“We are making excellent progress on the Green Deal ahead of the key date of 28 January 2013, when the first Green Deals can be signed. We now have funds for a communications campaign that will build further understanding of the Green Deal, helping to create a real buzz.
“We are also supporting development of a national Open Homes network which will show people just how great their home could look and feel with exciting energy efficient upgrades.
“When you add our fantastic cash back into the mix, it’s clear that the Green Deal is building momentum and will be a brilliant offer for people.”
DECC will invest an initial £2.9 million up to April 2013 to promote the Green Deal, supported by the Energy Saving Advice Service, the new Green Deal pages on gov.uk/greendeal and the Green Deal Cashback Scheme. It has also been confirmed that the Cashback Scheme will be administered by Capita.