Carat has been appointed by the Department of Energy and Climate Change to work on the marketing of the Green Deal which commences on January 28th. Carat marketing agency will handle communications planning for a campaign to raise awareness of the Green Deal after being awarded the contract. The Green Deal is set to be the biggest home improvement plan since World War II and improve more than 14 million homes by 2020.
Carat will work on a consumer engagement plan designed to build trust and confidence in the policy, the Green Deal marketing campaign is due to commence on January 28th the same day as the "hard launch" of the Green Deal.
The Green Deal had been criticised in the past for lack of consumer awareness, DECC hopes that this campaign will combat that criticism.
For further information on working under the Green Deal please give our Green Deal Advice team a call on 0124 478 4260 to to start your journey to Green Deal Accreditation apply here.